the true cost of consumption
Creating the change you want to see in the world isn’t always about you. You can buy green. You can recycle your paper, plastics and glass. You can do everything you’re supposed to do.
But when the majority of your recycled plastics are worth more burned into the air than as a new pair of Nike Space Hippie’s (Nike’s recycled shoe) and discreet ‘green’ marketing gimmicks are rewarded for bamboozling us at the register, it’s the system that needs to change.
That’s what we plan to do. Using the theory of externalities is how we plan to do it.
Environmental & Societal Impact of externalities
From climate change to healthcare, the impacts from consumption vary widely
Visit the following pages as we use Fast Food to explore the external costs “paid for” by our environment and society
According to a 2017 study, just 100 companies are responsible for 71% of emissions worldwide.
If so few, albeit large, organizations are responsible for so much of the damage we live with today, what can an individual do to make a meaningful impact?
Learn more about our approach and mission to tackling these issues!