There’s a theory in economics called the Theory of Externalities. This theory states that if companies pay for all the costs involved with their production of their products, the issues we’re seeing today would be nearly non-existent. When they don’t pay for these costs, we see the results, like air pollution and waste, these are the externalities.
From this theory The Active Consumer philosophy was born. The Active Consumer recognized that us normal folk may not be able to force producers to include all costs, but we could support organizations that can, and with enough of us, real change could be made.
From that concept our mobile app, Econus, was born. Econus links your purchases to the unintended consequences of the purchase (like air pollution from a tank of gas), and donates your spare change to an organization reducing the consequences to our environment and society (like the Climate & Clean Air Coalition).
Be it the growing organics aisle at the grocery store, the frantic race to superiority in the electric car market or the hunt for the perfect plastic replacement.
It’s clear to see that conscious consumption and “voting with your dollar” truly does make a difference. It’s simple supply and demand.
But what happens when a massive corporation buys out your favorite local organic brand? What’s the point of driving an electric car if the electricity comes from petroleum? Who monitors the manufacturers of plastic alternatives to ensure they’re legit?
Here’s our thought – What if when you bought that electric car, you also donated to a non-profit working on a campaign to increase the amount of renewables in the power you use to charge your car.
Offseting individual consumer actions to influence systemic change. That’s our mission.
From Vancouver to Salt Lake City, here’s the team building the platform to spare change our world!
Founder & CEO
Chief Sustainability Geek
Senior Software Developer
Content Creation Champion
Looking to collaborate? Need help with your personas? Hit us up, we’d love to chat!