what makes consumption unsustainable?
Sustainability through the theory of externalities
Nestled between the price a store pays for an item and the final purchase price is the culprit behind our unsustainable system, external costs and their resulting externalities.
The following articles illustrate how the theory of externalities can be used to give individual consumer actions power to influence systemic change, moving the needle that much closer to sustainable.
The Theory of Externalities is starting to make some sense and now you’re curious about the implications of externalities on the real world.
Externalities like rising health care costs for everyone due to unhealthy diets, increasingly sick populations due to antibiotic use at factory farms, and more.
In the following sections we tie the environmental and societal implications of consumption together using a common purchase, fast food.