Launching your new eco-friendly website is incredibly exciting.
You spend hours writing a piece of content and are hopeful that once you hit that publish button, the masses will flock to your site!
…unfortunately it rarely works like that, but only because most bloggers don’t spend the time making sure their posts are seen by the right people, and that those people aren’t lost into the abyss once they leave your site.
Let’s get into how to grow eco-friendly websites and keep users around long after they leave.
Growing your eco-friendly website via content promotion
New blogs are great because there’s only one reader, and that’s you.
Your site isn’t yet indexed by the search engines and you have total privacy to try new things and make mistakes.
So while it may be tempting to blast your new blog posts on each of your own social media outlets, hold off.
Let’s set your site up for success from the beginning.
How to promote eco-friendly websites
Before you go all out with your new site, there are three things you should do:
- Secure all of the relevant social media handles for your blog, even if you’re not planning on using them.
- Upload at least ten posts so your new visitors have some content to read through.
- Set up your email list.
The power of an email list
Email lists are crazy powerful tools for growing your eco-friendly website.
Unlike your social media following, which on average, shows your new content to less than 10% of your audience (unless its reallllly good), the average open rate on emails is around 22%.
Not only that, if combined with a funnel approach, open rates can be upwards of 30-40% (this is what an email funnel looks like)!
Every time you publish a new post or begin to offer a new service, you can email your list and immediately begin to generate page views and sales.
By setting up a place on your blog to collect emails, you can begin building your email list with your very first readers (who will likely become your most loyal fans!).
We’ve tried a few different email marketing services, and our favorite ones are MailChimp and ConvertKit.
Both have free versions, but for pre-built funnels, you’ll want a paid subscription. Or, if you’re already familiar with email funnels, we recommend going with MailChimp’s free plan as you get 2,500 monthly email sends for free.
- ConvertKit has a super simple option for $9 that comes with all pre-built templates.
- MailChimp is slightly more expensive at $13, but includes 5,000 monthly email sends
After you’ve created your account, go ahead and add your signup form to your website.
When you’re first starting out, don’t worry about sending out weekly emails, just focus on your blog posts and directing people to sign up for your email list. You can encourage people to sign up for your email list by offering them some kind of incentive, like a free PDF content upgrade.
Once you have around 10 posts written and a place to collect emails, you’re ready to start sharing your content!
Where to promote your eco-friendly website
Websites like HubSpot have entire marketing teams creating content that’ll help you rank. But being at the beginning of your journey, it’s important to niche down and discover avenues that’ll work best for you.
- Create an account on Medium and share your blog posts on it.
- Post about your blog on your personal social media accounts and share it with friends.
- Then repurpose your content and repost it on social media
- Rinse and repeat
- Create an account on Reddit and get active in the subs
- We personally like subs like r/Sustainability and r/ZeroWaste. These subs are full of eco entrepreneurs trying to change the world
- Create an account on Pinterest and start sharing your linked images and infographics.
- Create an account on Quora and begin answering questions related to your topic/linking your blog posts that answer these questions in detail.
Reach out to other blogs to see if they will let you write a guest post on their blog (just make sure you’re guest posting on relevant blogs (see whitehat vs blackhat SEO).
Promoting your website is great, but having others do so is even better. Backlinks on Google are essentially a “vote of confidence” from other sites. The more respected the other site, the most respectable Google sees you.
For the first six months or so, I recommend focusing your efforts on creating consistent, high-value content for your readers.
Blog promotion will work the best once you have already established your site as a topical authority for a certain niche (again highlighting the importance of niching down).
The last step in this guide is totally optional, but I recommend doing it so that you can afford to keep your blog running. Monetizing your blog.
Eco-friendly website growth tips
Now that you know how to grow eco-friendly websites, it’s time to Make. That. Money!
Here’s our post on monetizing your eco–friendly blog.
If you missed on of the previous articles in this topic cluster series, feel free to jump around ->
- Building an eco-friendly website in 10 minutes
- Planning out your eco website
- Customizing your eco website
- Creating high value content
This content is all part of our series that teaches Sustainable Gen Zs how to start sustainability businesses.
Here’s our step-by-step guide to eco-friendly business
It’ll walk you through everything from choosing what you’ll create to registering your business, how to analyze your competition to funding your venture.
Need help promoting your content or with your general marketing strategy?
Book a call here and our CEO using the link below (it’s all free 😉 )
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